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Take-Two CEO Strauss Zelnick commented during an interview with Connor Mather on YouTube that he believes Grand Theft Auto VI It will be nothing short of “breathtaking” and absolutely worth the wait.
The executive was asked how he would sum up GTA VI in just a few words, saying: “I would say that I think it will be extraordinary and worth the wait.” He later added: “I think it would be amazing.”
Elsewhere in the interview, Zelnick also touched on Take-Two’s release strategy for non-sports entertainment franchises, with the likes of GTA and Red Dead Redemption taking years to get a sequel rather than annual entries.
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We believe that a combination of investing heavily in the creative aspects of what we do and also… Allowing the audience to anticipate the release, sometimes for a long timeThat’s why our intellectual property has proven to be so solid. Unlike many of our competitors, each of our releases within the franchise has performed better than the previous one – this has been true for almost 20 years – and in most cases this is not the case in the video game business. In most cases, you will see a steady drop in release after release, but that’s not the case for us because we take our time and really focus on bringing something to the audience that they haven’t seen before.
Earlier this week, a research firm predicted as much GTA VI will generate around $1 billion from pre-orders alonesignificantly outperforming its predecessor from 2013. GTA VI is currently in development for PS5 and Xbox Series
(source – Gaming Radar)
