Sony is looking to add more value to PS Plus and set prices according to the profitability to the maximum

Hideaki Nishino, President and CEO of Sony Interactive Entertainment, revealed during the giant giant business sector meeting that will continue to control the price PlayStation PlusNoting that consumers are happy to pay for more expensive levels despite the high prices.

A slide presented during the meeting revealed that during the 2012 fiscal year, 17 % of the subscribers chose PS PS PS Plus Premium while 13 % PS Plus Extra was deleted. However, for FY2024, this number increased to 22 % and 16 %, respectively.

Subscribers are increasingly choosing the levels of our premium and more levels, which now represent about 38 % of the total subscribers. PlayStation Plus is very appreciated by our players and continues to lead the participation. We have already seen a trend towards the option of higher levels in our service, as shown by the joint mixture that we achieved in the 2014 fiscal year, where 38 % of the players are now subscribed to PlayStation Plus or additional levels.

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This is even after the increase in the global prices that we implemented in the 2013 fiscal year, and recently, local prices in the selected countries increase to improve our pricing strategy through certain market groups, as well as to calculate foreign exchange movements.

These price increases were the result of the increase in the value that we bring to the players, through the quality and diversity of the content that we continue to add, as well as investing in the features to improve the service, such as allocating the player and discovering the good content. PlayStation Plus provides a great value for our players, and we will continue to add more value and set our pricing strategy in a dynamic way to increase profitability.

Elsewhere, NISHINO also touched on the Nintendo Switch 2 version, specifically if its increasing power can prove additional competition for PlayStation formats. In response, the executive authority noted that Sony believes that “PS5 level performance is required to achieve a great experience on large screens.”

Sony also touched a base on the PS6 for a short period during the business sector, where Nishino says the company You realize that there is a lot of attention to the plans of the next generation control unit.

(source – VGC))