Gamers can smell the last of us in Sony’s CES 2025 concept

Sony He’s no stranger to crafting and sharing unique – and sometimes bizarre – concepts and interpretations Consumer Electronics Show 2025 The show was no exception. At this year’s event, the company debuted what it called Sony’s “future immersive entertainment” concept, which allows gamers to – among other things – jade What they play. The official trailer features the concept Naughty dog‘s The last of us.

The Sony CES 2025 trailer showcases the concept of futuristic immersive entertainment

The concept revolves around players surrounding technology such as Sony’s Crystal LED panels that power a video game with “engaging sound, texture, scent, and ambience.” Yes, perfume.

The idea here is to make players feel like they’re actually in the game but without a clunky VR headset. The video below shows players holding replica weapons in a controlled environment, surrounding LED panels running The Last of Us.

Sony says it’s uniquely positioned to fully immerse players by leveraging its technology. “We have many stories you can explore,” the company said.

Although this is just a proof of concept, we can imagine Sony actually turning this into a reality as it continues to look for ways to expand its entertainment business. It certainly helps that the company has a strong portfolio of entertainment IPs.